Transforming Digital Assets into Financial Products
Every major fintech company, neobank, and exchange has begun to support crypto or has already done so. That part of the user journey is now table stakes. The harder question every product team is now facing is: What now?
Today we're announcing our flagship product, the Amplify Stack, to answer that question. Amplify provides platforms with a single integration that embeds yield, enables borrowing, and launches branded stablecoins on top of the assets their users already hold.
Built on Over a Decade of Experience
Paxos Labs was incubated within Paxos, and it is an extension of the same mission Paxos has been building toward for over a decade.
As Chad Cascarilla CEO of Paxos and Paxos Labs put it: "Paxos has spent over a decade building the most trusted infrastructure in digital assets, powering first step digital asset solutions for the world's largest financial institutions. Paxos Labs is an extension of that mission: building the onchain product layer that programmatically makes digital assets productive for any platform."
Paxos Labs extends the same values of trust, safety, and institutional rigor to a new suite of enterprise capabilities that turn digital asset holdings into active financial products.
Step One is Largely Solved
The first chapter on digital assets was about access. Paxos spent over a decade building the regulated infrastructure that made this possible. Over $180 billion in tokenization activity and over $3.5 billion in payments volume have moved through Paxos rails. Receiving the first limited-purpose trust charter for digital assets from the NYDFS in 2015 and an OCC charter in 2025. Today, PayPal, Mastercard, Stripe, Nubank, Interactive Brokers, Robinhood, Kraken, and OKX all operate on Paxos infrastructure.
That is the foundation Paxos Labs inherits. Over a decade of regulatory effort and institutional trust, which now extends into the product layer that sits directly on top of it.
Step Two is Ours to Build
The gap between what users hold and what they can actually do with it is amongst the most underrecognized opportunities in digital assets.
Adjusted stablecoin transfer volumes reached $11.6 trillion in 2025, a 90 percent year-over-year increase. The scale is undeniable. But of the $320 billion stablecoin market, an estimated 90 percent sits effectively stagnant. Only 8 to 11 percent of crypto assets are currently yield-generating, compared to 55 to 65 percent in traditional financial markets.
The structural reason is straightforward. Centralized issuers accept user deposits, use the float to buy yield-bearing assets, and retain nearly all of the value created. That model quietly extracts an estimated $9.7 billion a year from the users and platforms whose deposits fund it. Every dollar that leaves is a dollar that platforms stop earning.
Paxos Labs exists to close that gap by building the product layer that makes digital assets productive for users and for the platforms that serve them.
The Amplify Suite: Earn, Borrow, Mint
Amplify abstracts away the complexity of onchain finance and gives partners a powerful experience through a single API integration. Three modules, one stack.
Mint. Launch branded digital dollars with built-in redemption flows, reserve management, and compliance monitoring. Extending full end-to-end ownership of the platform's currency and economics.
Earn. Embed yield directly into platform products through curated programs. Increase user retention and capture net interest margin by putting every idle balance to work with enterprise-scale strategies and optionality.
Borrow. Integrate digital asset credit markets with automated collateral management and institutional-grade controls. Users access liquidity against their holdings without leaving your platform. Generate new revenue lines without managing complex onchain infrastructure.
Issuance brings assets onto platforms. Yield retains them. Borrowing creates engagement. The platform earns at every layer, and each activated capability within the suite increases the value of the others.
Value Moving up the Stack
Blockchain Capital has backed Paxos since its early days, recognizing that neutral, institutional-grade infrastructure would be the bedrock of the next financial system. This round is a direct extension of that thesis.
As Blockchain Capital has put it, the market is undergoing a "Great Repricing": value is moving up the stack from infrastructure to the distribution and application layers. Paxos Labs is positioned for exactly that shift, leveraging the regulated infrastructure of Paxos to give the application layer the tools to capture the value being repriced.
What Comes Next
The transition to embedded finance is accelerating. The global embedded finance market is projected to approach $197 billion by the end of 2026, and 54 percent of B2B platforms report direct revenue increases after embedding financial features. Digital assets are the next frontier of that movement.
Platforms spent years on step one. We are solving step two and beyond.
If you operate a platform that holds digital assets and you have been asking how to do more with them, that is exactly the question Paxos Labs was built to answer.
Turn your platform's digital assets into financial products. See how at paxoslabs.com.